👋🏼 Hi, I am Swapnil Pednekar
Eight years of designing SaaS, B2B enterprise, and healthtech products at scale. I lead end-to-end — from research and problem framing to high-fidelity design, validation, and post-launch measurement. I care about craft, but I care more about whether the work moved the business forward.
EXPERIENCE
Senior Product Designer
SPECIALISM
B2B SaaS · Healthtech
SEEKING
Senior / Lead Designer
LOCATION
Melbourne / Sydney
WHAT I DO
I work end-to-end on complex SaaS problems — research, problem framing, IA, hi-fidelity design, validation, and what happens after launch. My strongest work has come from being uncomfortable with what I assumed at the start, then doing the research to figure out what was actually broken.
I'm not the designer who hands off a Figma file and walks away. I stay close to engineering during build, run testing rounds before ship, and measure what we shipped against what we promised. That's how I think about design — a craft that ends when the user benefits, not when the prototype is approved.
EXPERIENCE
Where I've worked
Dec 2025 — May 2026
Most recent
Staff Product Designer - ReelWork
Founding designer · Video-first hiring marketplace
Led UX and UI as Founding Product Designer for a video-first hiring marketplace serving hospitality, retail, and customer-facing industries. Worked directly with the CEO to shape product direction and the end-to-end hiring experience.
Designed onboarding flows for both sides of the marketplace — helping candidates create short video profiles that get them hired, and helping employers discover the right people across web and mobile. Built a scalable design system from scratch that unified interaction patterns and sped up how quickly new features could ship.
Founding Designer · 0→1 product
Nov 2024 — Oct 2025
Product Design Lead - LetsDoc
Healthtech · Clinic management at scale
Designed Udeti — a clinic management system for standalone clinics, pharmacies, and labs — from concept to launch. Now serving 500+ healthcare facilities across India.
Built and owned the product design system from scratch, unifying clinic, pharmacy, and lab workflows under one mobile-first design language. Led a small design team of two designers, setting up critique and review rituals that lifted craft across the team while keeping pace with the fast shipping cycles of an early-stage product.
Design Lead · 500+ facilities live
Feb 2023 — Dec 2024
Senior Product Designer - CleverTap
B2B SaaS · 2,000+ enterprise brands
Led end-to-end design for CleverTap's native email editor, replacing a four-year-old third-party (Beefree) integration with a purpose-built, canvas-first experience for 2,000+ marketers worldwide. Reported to the VP Design and Product Head through checkpoint reviews at every phase. Owned research, IA, prototypes, usability testing, and post-launch validation.
Beta results across 90 days: template creation time dropped from 45 minutes to 12 (a 73% reduction), editor CSAT lifted from 3.2 to 4.6 out of 5, and feature adoption hit 68% within 30 days against a 30% target. Projected annual licensing savings of ~$1.8M on full rollout.
Also designed multiple smaller features across CleverTap's email channel — including custom font integration, AMP-powered templates, and AI-driven subject line automation.
73% faster · 4.6/5 CSAT · 68% adoption
Oct 2018 — Sep 2021
Senior Product Designer - Netcore Solutions
B2B SaaS · Email marketing platform
Owned the design revamp of Email Campaign 2.0, replacing a legacy developer-built interface with a UX-led campaign creation experience. Shipped as the flagship "must-try" new campaign creation flow — reached 64% adoption with 4.1/5 user satisfaction.
Designed the visual identity for Raman, Netcore's AI engine — bringing a fine-art sensibility to a technical product. The branding was adopted as Raman AI's official identity across the Netcore product suite. Shipped supporting design across Send Time Optimisation and the Email API (formerly Pepipost).
64% adoption · 4.1/5 CSAT
Jun 2017 — Jun 2018
UX / UI Designer - Digital Jalebi Interaction Studio
Interaction design · AR/VR · Installations
Designed interfaces across diverse platforms — web, mobile, AR/VR experiences, multi-touch museum installations, and immersive brand environments. Contributed to end-to-end client delivery across 14 projects, from concept and visual exploration through to final design handoff. Projects spanned India, the UAE, Singapore, and the USA.
14 projects
OUTSIDE WORK
When I'm not designing
GAMING
My design career started in fine art at JJ School of Applied Art. I still sketch — it keeps the hand-eye connection sharp and reminds me where my visual instincts come from.
Exploring Australia
New to Melbourne, taking the time to know the city and the country properly. Same way I approach design problems — depth over breadth.
ExPLORATION
Currently, learning some stuffs on agentic AI and FIgma MCP.
